Ticketsauce & Eventsheet partner to help event producers easily create and launch ads for events and shows at scale
October 29, 2024
We are excited to announce a groundbreaking partnership between Ticketsauce and Eventsheet. This collaboration combines Ticketsauce’s powerful ticketing platform with Eventsheet’s innovative advertising tool that empowers event producers, venues, and promoters to create and launch ads at scale.
What is Eventsheet?
Eventsheet is an intuitive platform to speed up your workflow so there's no more stumbling around in ad managers that aren't built for event marketing. Eventsheet has a streamlined interface to create and launch your ads directly in their platform. You can also bulk upload a list of events, a tour, an event series and more via spreadsheet to create ads for multiple events at scale simultaneously. Gone are the days of creating individual ads on clunky platforms like Meta for separate days, cities, venues, and performers.
Key Advantages and Features
- Multiple Campaigns in a Few Clicks: When you have multiple events, tour dates or shows to promote, there is a lot of copying and pasting to launch all of the advertising campaigns, and a lot of room for error not to mention tons of wasted time. With Eventsheet, you only need a list and a few minutes to launch regionalized campaigns.
- Bulk Ad Importing: Simply upload a list of your events and Eventsheet works its magic to create separate ads for each event. It uses dynamic text variables to customize each ad for its unique attributes like it's city, the artist or music genre, the venue and countless others. Most marketing efforts, from events to product launches, often start with a simple spreadsheet. Now, you can use that data to seamlessly launch a campaign.
- Dynamic Text Variables: Text variables are used to create dynamic copy swapping so you can get as detailed as you want for each event while saving tons of time in the process.
- Global Sheet Settings: Every sheet has a default setting for platform specific permissions and audience segmentation.
Benefits of the Partnership
Automated ad deployment with Eventsheet helps you save time, money, and enables you to sell more tickets. By leveraging the combined strengths of Ticketsauce and Eventsheet, event producers can save time, reduce overhead costs, and ultimately increase ticket sales.
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Recap of the Marketing Webinar with Bauer Entertainment Marketing (BEM) On Thursday, July 25th, Ticketsauce hosted a marketing webinar with Bauer Entertainment Marketing (BEM), a top marketing agency. For over 10 years, BEM has been a leader in event and venue marketing. The Founder and President joined us to discuss topics such as: What opportunities exist to help make the latter half of 2024 even stronger? How can we collectively get smarter about selling more tickets? What are the latest event marketing trends, tactics, and tools? What are the most recent and common event marketing pitfalls we should all avoid? What are useful marketing tools, especially AI, that you're using? Here are our key takeaways: Email Marketing: "RFM" (Recency, Frequency, Monetization) are key characteristics of your customers and subscribers that you should craft your marketing messages and timing around. Your emails should be customized based on each of these so you're sending a different message to a subscriber who has more recently opened or clicked on your emails, someone who opens or engages more frequently, and those who have spent more (or less) money with you. Targeting your messages around RFM can improve your campaign's effectiveness and relevance to the person receiving it. Contest Marketing: Contest marketing can be a very useful tool during the lulls of your on-sale period to boost engagement around your event. It can be a useful way to push people to take action in between your initial on-sale and the final few days leading up to the event. Use of Video: Video is KING in all mediums of marketing. Try to keep your videos to 15 seconds or less to maximize your message in the brief time you have people's attention. People are Buying Later: There's been a shift with the majority of people buying their tickets later in the final few days leading up to an event. This can make it challenging for marketers to effectively time their marketing efforts and campaigns to meet the customer when they're ready to buy. Do your best to focus on top-of-funnel marketing in the second third of your on-sale period and shift to bottom-of-funnel and conversion-related marketing in the final third. These were the handful of things that stuck out the most to us, but there were many more tips, insights, and creative strategies discussed. You'll have to watch for yourself and see what may inspire you. Also, see a summarized transcript below the video.
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