Event Ticketing & Technology Glossary
This glossary breaks down the most common terms in ticketing, event marketing, and event operations so you can better understand your options — and choose the best platform for your events.
White Label Ticketing
Sell tickets under your own brand. Your own domain, your logo, your customer. No Ticketsauce or third party branding. Learn More about White Label Ticketing.
Timed Entry Ticketing
Allows attendees choose specific days and arrival time slots to attend activities, attractions, venues and events. Helps control capacity and improves flow. Learn more about Timed Entry Ticketing.
Self-Service Ticket Exchange
Let ticket buyers upgrade, downgrade, or swap tickets on their own — no emails or calls needed. Learn more about self service ticket exchange.
On-Site Ticketing
Sell, scan, and manage tickets directly at your event with mobile or tablet devices.
Dynamic Pricing
Adjust ticket prices based on demand, date, or quantity remaining to increase urgency and revenue. Learn more about Dynamic Pricing.
CRM Integration
Sync your ticket buyer and event data with platforms like Hive, Cymbal and Drip to run better marketing and engagement campaigns. Learn more about CRM integrations.
Upsells & Add-ons
Offer parking, merch, VIP access, and more during checkout to boost average order value as buyers are checking out. Learn more about Upsells & Add-ons.
Mobile Ticket Scanning
Use iOS and Android apps to scan tickets and check in attendees quickly and securely.
Multi-Venue Management
Run multiple locations, brands, or promoters from a single, centralized platform. Learn more about multi-venue management.
Chargeback Protection
Leverage Stripe Radar and intelligent fraud tools to prevent chargebacks and fraudulent transactions. Learn more about Chargeback Protection.
Affiliate Tracking
Reward partners and promoters by tracking ticket sales they drive to your event. Also track your marketing campaigns to know where sales are coming from. Learn more about Affiliate Tracking.
Event Marketing Tools
Segment, email, and retarget your audience with built-in marketing tools and CRM integrations. Learn more about Marketing Tools.
Reserved Seating
Offer specific seats by section, row, and number for venues with assigned seating. Learn more about Reserved Seating.
Guest Checkout
Let buyers purchase tickets without creating an account or logging in. Learn more about Guest Checkout.
Custom Reporting
Track ticket sales, revenue, and event performance with real-time reporting tailored to your needs. Learn more about Custom Reporting.
Branded Event Checkout
Control the look and feel of your entire checkout experience, including fonts, colors, logos, and messaging. Learn more about Branded Event Checkout.
Analytics Integration
Use Google Analytics, Meta Pixel, and UTM tracking to measure and optimize campaigns. Learn more about Analytics Integration.
Ticket Scanning App
Scan ticket QR codes using the Ticketsauce app for fast entry and attendance tracking. Learn more about the Ticket Scanning App.
Event Landing Pages
Launch mobile-first, beautifully designed pages for each event with full customization. Learn more about Event Landing Pages.
Payment Processing for Events
Accept credit cards, Apple Pay, and Google Pay with flexible merchant setup and direct payouts. Learn about Payment Processing for Events.
Promo Code Discounts
Offer early bird pricing, VIP discounts, and group rates plus much more through easily managed promo codes with a specific dollar or percentage discount. Learn more about Promo Code Discounts.
Timed Ticket Capacity Controls
Set limits per time slot to avoid overcrowding and keep entry smooth. Learn More abouot Timed Ticket Capacity Controls.
Flexible Ticket Types
Support general admission, multi-day, bundles, season passes, and more. Learn more about Flexible Ticket Types.
Early Access & Pre-sale Tools
Create password-protected or tiered access to tickets for insiders or VIPs. Learn more about Early Access & Pre-Sale Tools.
Marketing Integrations
Connect to tools like Hive, Cymbal, Meta, and CitySpark for expanded reach and conversions. Learn more about Marketing Integrations.
Timed Entry Calendar View
Let guests easily select their preferred time and date with an intuitive calendar UI. Learn more about Timed Entry Calendar View.
Tickset Scan Logs & Entry Reports
View real-time scanning activity and entry records by gate, device, or staff member. Learn more about Tickset Scan Logs & Entry Reports.
Box Office Mode
Sell tickets in person with POS-friendly tools for walk-ups or will call. Learn more about Box Office Mode.
Multi-Day Ticketing
Sell tickets that grant access across multiple days, weekends, or sessions. Learn more about Multi-Day Ticketing.
Customer Data Ownership
Unlike marketplaces, you own all customer data collected during checkout. Learn more about Customer Data Ownership.
Multi-Brand Setup
Run events for different clients or brands under separate sub-accounts or websites sites. Learn more about Multi-Brand Setup.
Custom Domain Support
Use your own URL (like tickets.myfestival.com) for a seamless branded experience. Learn more about Custom Domain Support.
Event Check-in Lists
Generate printable or mobile lists of attendees for manual or backup entry. Learn more about Event Check-in Lists.
Automated Refund Controls
Decide when and how buyers can cancel or refund without contacting support with EasyExchange. Learn more about Automated Refund Controls.
Custom Thank You Pages
Redirect buyers to a branded confirmation page or cross-sell after purchase. Learn more about Custom Thank You Pages.
Ticket Buyer Messaging
Send updates, reminders, or reschedule notices directly to attendees from the dashboard via email and sms. Learn more about Ticket Buyer Messaging.
Mobile Optimization
Every page and checkout experience is designed mobile-first — no zooming, no friction. Learn more about Mobile Optimization.
Abandoned Cart Capture
Track and retarget users who leave the checkout flow before completing purchase. Learn more about Abandoned Cart Capture.
Support for Add-on Sales
Sell camping passes, lockers, meal packages, or upgrades alongside ticket orders. Learn more about Support for Add-on Sales.