Ticketsauce & Hive Partner to Unlock Better Ways to Market Your Events and Maximize First Party User Data

October 16, 2024
Ticketsauce and Hive Partner to Transform Event Marketing


At Ticketsauce, we’re dedicated to providing our clients with cutting-edge tools and solutions to enhance their ticketing experience. We are excited to announce our new partnership with Hive, a leading CRM and user engagement platform. This integration empowers event producers, venues, promoters, lifestyle events, and sports teams to leverage their first-party data effectively, driving ticket sales and increasing revenue.


What is Hive?


Hive is a powerful tool that combines customer relationship management (CRM) with user engagement features. It helps businesses build and maintain meaningful relationships with their audience. By integrating with Ticketsauce, Hive enhances our clients’ ability to analyze customer data, personalize communications, and implement incredibly targeted marketing strategies.


Seamless Integration with Ticketsauce


The integration between Ticketsauce and Hive is designed for simplicity and efficiency, ensuring that event producers can focus on what they do best—creating memorable experiences. With a user-friendly interface, clients can easily synchronize their ticketing data with Hive’s robust CRM capabilities.


This seamless integration syncs event and ticket buyer data from Ticketsauce to Hive giving clients instant  comprehensive customer insights and segmentation tools without the hassle of juggling multiple platforms. By streamlining workflows and the new tools Hive unlocks, event organizers can more quickly and easily create impactful marketing campaigns leading to improved attendee satisfaction and increased revenue.


Why this Partnership Matters


This partnership between Ticketsauce and Hive is a game-changer for the events industry. In a market that increasingly demands personalized experiences, leveraging first-party data is essential for success. By joining forces, we empower our clients to understand their audience on a deeper level, enabling more targeted marketing efforts that drive ticket sales. This integration is not just about enhancing ticketing processes; it’s about transforming how event organizers engage with their audiences. Together, we are creating a powerful ecosystem that prioritizes data-driven decision-making and fosters long-term relationships with attendees, ultimately leading to more successful and profitable events.


Key Benefits of the Integration


  • Leverage First-Party Data: In today’s competitive landscape, understanding your audience is key to success. Hive enables clients to harness their first-party data, providing insights into customer preferences and behaviors. This data-driven approach allows for tailored marketing campaigns that resonate with your target audience.


  • Personalized Marketing Campaigns: With the insights gained from Hive, event organizers can create highly personalized marketing messages. This level of customization fosters a stronger connection with potential attendees, leading to increased engagement and higher conversion rates.


  • Increased Ticket Sales: The integration allows clients to streamline their sales processes and optimize marketing efforts. By reaching customers with the right message at the right time, you can significantly boost your ticket sales and fill more seats at your events.


  • Real-Time Analytics: Hive provides clients with actionable insights and analytics in real time. Understanding audience behavior allows event producers to refine their marketing strategies continuously, ensuring that they stay relevant and effective.



  • Seamless User Experience: The Ticketsauce and Hive integration ensures a smooth experience for event organizers. Clients can easily navigate between platforms, simplifying event management and making it easier to implement effective marketing strategies.


How to Get Started with Hive


As a Ticketsauce customer or prospect you get access to the incredible team at Hive and their sales, onboarding and implementation teams for the ultimate white-glove experience. Click below to get in touch with Hive and begin transforming how you market your events.

Request an Intro to Get Started

Hive for My Venue & Events FAQs

Check out these FAQ's on using Hive for your venue and events. Please reach out if you have any more questions.

  • What is Hive and how does it help event producers?

    Hive is a customer engagement and CRM platform that helps event producers, venues, and promoters use first-party data to drive more ticket sales. It allows you to segment your audience, automate campaigns, and send personalized messages based on real-time attendee behavior.

  • How does the Ticketsauce + Hive integration work?

    Ticketsauce automatically syncs your event and customer data with Hive, giving you access to powerful audience segmentation, email/SMS tools, and performance analytics. This integration empowers you to trigger campaigns based on ticket purchases, event attendance, or engagement history.

  • Why is first-party data important for event marketing?

    "First-party data", which is the information you collect directly from ticket buyers, is more accurate, compliant, and valuable than third-party data. It helps you understand attendee behavior, build deeper relationships, and improve marketing ROI without relying on cookies or third-party platforms.

  • How can I use Hive to increase ticket sales?

    You can use Hive to send segmented emails and SMS campaigns based on buyer history, event type, location, or engagement. For example, target past VIP buyers with early access offers, or re-engage lapsed attendees with personalized promotions, all automated and measurable.

  • Is Hive better than Mailchimp or other email platforms for events?

    Yes, for events, Hive offers more robust segmentation and automation tied specifically to ticketing data. Unlike generic email platforms like Mailchimp, Hive connects directly to your event platform (like Ticketsauce) and lets you trigger messages based on real-time attendee actions.

  • Can I use Hive for SMS campaigns too?

    Absolutely. Hive supports SMS marketing in addition to email, giving you a direct, high-conversion channel to reach attendees. You can automate reminders, flash sales, or personalized offers via text to boost engagement and last-minute ticket sales.

  • What types of campaigns can I run with Hive and Ticketsauce?

    Popular campaigns include presale alerts, VIP upgrades, event reminders, cross-promotions for upcoming events, abandoned cart recovery, and post-event re-engagement. Hive makes it easy to set up automated flows based on behavior and timing.

  • Is Hive compliant with GDPR and other data privacy laws?

    Yes, Hive is built to be compliant with major data privacy laws, including GDPR and CAN-SPAM. Because it uses first-party data that you own, it allows for more secure, permission-based marketing that respects user privacy.

  • Who is Hive best for?

    Hive is ideal for event producers, venues, festivals, and promoters who want to take control of their audience data and increase revenue through smarter, automated marketing. It’s especially valuable for teams focused on repeat attendance and long-term customer value.

Didn't see the answer you're looking for? No worries, just get in touch.

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