Ticketsauce and NIGHTOUT Merge
May 4, 2021
Ticketsauce and NIGHTOUT Merge to Offer an Unmatched Ticketing and Marketing Solution for Event Producers, Media Companies and Venues Worldwide.
San Diego, CA – May 4, 2021 – Today, Ticketsauce, a robust and private label event management software company announced a merger with NIGHTOUT, a premier booking platform for live entertainment. The combined organization marries Ticketsauce’s extensive product features, robust platform and private label capabilities with NIGHTOUT’s vast consumer marketplace and powerful marketing tools.
The combined company will double its customer base to more than 700 businesses worldwide and continue to operate as Ticketsauce for event producers and NIGHTOUT, powered by Ticketsauce, for event discovery. Travis Fisher will serve as CEO and Dusty Stutsman as President of the combined entity. The ticketing ecosystem is fragmented and antiquated, with many event producers forced to make tradeoffs between functionality, transparency, support, and marketing tools. To address this, Ticketsauce and NIGHTOUT will leverage their respective expertise to broaden product capabilities, user experience and customer support, offering a truly comprehensive solution.
In addition to the incredibly flexible and fully customizable private label framework of the Ticketsauce platform, the combined entity will provide features such as:
▪ Social Distanced Check-in and Redemption
▪ Timed Entry Ticketing
▪ Socially Distanced Group Access
▪ Reserved Seating & Fully Customizable Venue Map
▪ Ticket Insurance and Refund Protection
▪ Pay Per View and Gating for Virtual & Livestream Events
▪ Direct Real-Time Payments
▪ Robust Marketing Features & Services
▪ Gift Cards & Donations
“We are thrilled to be merging with the people and solutions of NIGHTOUT. Our combined efforts lay the foundation for a fantastic brand and design that will complement the Ticketsauce platform and feature set we offer. Working with Dusty and the rest of the NIGHTOUT team will provide our clients with the best event software features while maintaining a high touch client service relationship,” said Travis Fisher, Founder and CEO, Ticketsauce. “Now is the perfect time as we work with our current clients and new prospects to develop plans timed with the resurgence of events into 2021 and beyond.”
“We love this deal because it immediately expands the type and range of customers we’re able to serve. There’s always been a global appetite for our brand and we’re thrilled to finally make that leap by leveraging the powerful infrastructure and technology Ticketsauce has built,” said Dusty Stutsman, Founder and CEO, NIGHTOUT. “Combining the two companies provides us with breadth and depth that our customers will quickly see and will undoubtedly strengthen all of our innovative products. Nothing like what we’re creating exists in the industry today and we can’t wait to get it out there especially as the event industry begins its resurgence as the pandemic related restrictions begin to lift.
Customers and prospects of each company will continue to interact with the respective representatives for sales and customer support.
About NIGHTOUT
NIGHTOUT is a leading event marketplace that makes it easy to find and book live experiences happening in cities across the U.S. It partners with thousands of the best events, venues, and festivals to give ticket buyers insider access to the hottest tickets, tables, and everything needed to enjoy your next live experience. The NIGHTOUT marketplace gives event producers an integrated tool to generate a meaningful lift in their ticket sales.
About Ticketsauce
Ticketsauce is a private label “Software as a Service” event management solution focusing on growing transactional revenue and data for media companies, event organizers, and event producers. The company was named one of the “2019 Cool Companies” by the San Diego Venture Group highlighting the ‘fastest-growing, most-exciting startups in southern California’ and No. 514 on the 2019 annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.
The Ticketsauce platform provides the ability to control service fee related revenue and provide additional promotion for any events. Its robust, easy, and fully customizable software provides customers with a hassle-free, secure and enjoyable event creation and ticket buying experience.
Trusted by industry leaders including Entercom Radio, Melbourne Racing Club, Sun Events, and Modernism Week, Ticketsauce provides a new way to grow revenue and data for your events.
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At Ticketsauce, we’re dedicated to providing our clients with cutting-edge tools and solutions to enhance their ticketing experience. We are excited to announce our new partnership with Hive, a leading CRM and user engagement platform. This integration empowers event producers, venues, promoters, lifestyle events, and sports teams to leverage their first-party data effectively, driving ticket sales and increasing revenue. What is Hive? Hive is a powerful tool that combines customer relationship management (CRM) with user engagement features. It helps businesses build and maintain meaningful relationships with their audience. By integrating with Ticketsauce, Hive enhances our clients’ ability to analyze customer data, personalize communications, and implement incredibly targeted marketing strategies. Seamless Integration with Ticketsauce The integration between Ticketsauce and Hive is designed for simplicity and efficiency, ensuring that event producers can focus on what they do best—creating memorable experiences. With a user-friendly interface, clients can easily synchronize their ticketing data with Hive’s robust CRM capabilities. This seamless integration syncs event and ticket buyer data from Ticketsauce to Hive giving clients instant comprehensive customer insights and segmentation tools without the hassle of juggling multiple platforms. By streamlining workflows and the new tools Hive unlocks, event organizers can more quickly and easily create impactful marketing campaigns leading to improved attendee satisfaction and increased revenue. Why this Partnership Matters This partnership between Ticketsauce and Hive is a game-changer for the events industry. In a market that increasingly demands personalized experiences, leveraging first-party data is essential for success. By joining forces, we empower our clients to understand their audience on a deeper level, enabling more targeted marketing efforts that drive ticket sales. This integration is not just about enhancing ticketing processes; it’s about transforming how event organizers engage with their audiences. Together, we are creating a powerful ecosystem that prioritizes data-driven decision-making and fosters long-term relationships with attendees, ultimately leading to more successful and profitable events. Key Benefits of the Integration Leverage First-Party Data: In today’s competitive landscape, understanding your audience is key to success. Hive enables clients to harness their first-party data, providing insights into customer preferences and behaviors. This data-driven approach allows for tailored marketing campaigns that resonate with your target audience. Personalized Marketing Campaigns: With the insights gained from Hive, event organizers can create highly personalized marketing messages. This level of customization fosters a stronger connection with potential attendees, leading to increased engagement and higher conversion rates. Increased Ticket Sales: The integration allows clients to streamline their sales processes and optimize marketing efforts. By reaching customers with the right message at the right time, you can significantly boost your ticket sales and fill more seats at your events. Real-Time Analytics: Hive provides clients with actionable insights and analytics in real time. Understanding audience behavior allows event producers to refine their marketing strategies continuously, ensuring that they stay relevant and effective. Seamless User Experience: The Ticketsauce and Hive integration ensures a smooth experience for event organizers. Clients can easily navigate between platforms, simplifying event management and making it easier to implement effective marketing strategies. How to Get Started with Hive As a Ticketsauce customer or prospect you get access to the incredible team at Hive and their sales, onboarding and implementation teams for the ultimate white-glove experience. Click below to get in touch with Hive and begin transforming how you market your events.
Recap of the Vendor and Sponsor Strategy Webinar with EventHub
Recap of the Marketing Webinar with Bauer Entertainment Marketing (BEM) On Thursday, July 25th, Ticketsauce hosted a marketing webinar with Bauer Entertainment Marketing (BEM), a top marketing agency. For over 10 years, BEM has been a leader in event and venue marketing. The Founder and President joined us to discuss topics such as: What opportunities exist to help make the latter half of 2024 even stronger? How can we collectively get smarter about selling more tickets? What are the latest event marketing trends, tactics, and tools? What are the most recent and common event marketing pitfalls we should all avoid? What are useful marketing tools, especially AI, that you're using? Here are our key takeaways: Email Marketing: "RFM" (Recency, Frequency, Monetization) are key characteristics of your customers and subscribers that you should craft your marketing messages and timing around. Your emails should be customized based on each of these so you're sending a different message to a subscriber who has more recently opened or clicked on your emails, someone who opens or engages more frequently, and those who have spent more (or less) money with you. Targeting your messages around RFM can improve your campaign's effectiveness and relevance to the person receiving it. Contest Marketing: Contest marketing can be a very useful tool during the lulls of your on-sale period to boost engagement around your event. It can be a useful way to push people to take action in between your initial on-sale and the final few days leading up to the event. Use of Video: Video is KING in all mediums of marketing. Try to keep your videos to 15 seconds or less to maximize your message in the brief time you have people's attention. People are Buying Later: There's been a shift with the majority of people buying their tickets later in the final few days leading up to an event. This can make it challenging for marketers to effectively time their marketing efforts and campaigns to meet the customer when they're ready to buy. Do your best to focus on top-of-funnel marketing in the second third of your on-sale period and shift to bottom-of-funnel and conversion-related marketing in the final third. These were the handful of things that stuck out the most to us, but there were many more tips, insights, and creative strategies discussed. You'll have to watch for yourself and see what may inspire you. Also, see a summarized transcript below the video.
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