TicketSauce Doubles Revenue and Drives Additional Interest in E-ticketing Solutions
October 17, 2017
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Ticketsauce announces its 4th consecutive record quarter highlighting 150 percent year-over-year growth.
San Diego, CA – Oct. 10, 2017 – TicketSauce, a private label event management software company that focuses on growing revenue and data for media organizations, associations and event organizers, today announced its 4th consecutive record quarter highlighting a 150 percent year-over-year growth and enhanced momentum as an e-ticketing leader and event management company.
"Understanding the importance of first-party data, the ability to market and manage events under the brands of our clients with the ease-of-use of our products and services has propelled us to a prime position of rapid and record growth," said Travis Fisher, CEO, TicketSauce. "We continue to drive product innovation and service so that our customers can focus on their existing and new revenue streams. The focus of transaction based revenue, data and brand associations with events is critical for media companies big and small."
TicketSauce milestones this quarter include the following:
- Recorded 150% YOY revenue growth
- Increased clientele by 200%
- Doubled employee hires in last 6 months
- Launch of updated website highlighting new products and solutions
TicketSauce's mission is to make it possible for media companies, associations and event organizations to have their own easy-to-use white label ticketing software. As a complete event ticketing solution, the company's robust, easy and fully-customizable ticketing software provides a simple way to create events and generate additional revenue. End user customers can expect a hassle-free, secure, easy-to-navigate and enjoyable ticket buying experience.
"One of the things we've discovered since becoming an e-ticketing platform reseller is that most event owners in our markets do not have a ticketing platform and have no idea how to get started selling tickets online. TicketSauce has allowed us to bring an entirely new digital service to the marketplace," said Michael Romaner, Executive Vice President for Digital, Morris Communications. "We are serving a really important need in our markets with this platform and their software has created additional revenue streams as well as increased our ability to capture first-party data for future marketing and subscriber efforts. I would highly recommend TicketSauce to manage your ticketing and events."
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Recap of the Marketing Webinar with Bauer Entertainment Marketing (BEM) On Thursday, July 25th, Ticketsauce hosted a marketing webinar with Bauer Entertainment Marketing (BEM), a top marketing agency. For over 10 years, BEM has been a leader in event and venue marketing. The Founder and President joined us to discuss topics such as: What opportunities exist to help make the latter half of 2024 even stronger? How can we collectively get smarter about selling more tickets? What are the latest event marketing trends, tactics, and tools? What are the most recent and common event marketing pitfalls we should all avoid? What are useful marketing tools, especially AI, that you're using? Here are our key takeaways: Email Marketing: "RFM" (Recency, Frequency, Monetization) are key characteristics of your customers and subscribers that you should craft your marketing messages and timing around. Your emails should be customized based on each of these so you're sending a different message to a subscriber who has more recently opened or clicked on your emails, someone who opens or engages more frequently, and those who have spent more (or less) money with you. Targeting your messages around RFM can improve your campaign's effectiveness and relevance to the person receiving it. Contest Marketing: Contest marketing can be a very useful tool during the lulls of your on-sale period to boost engagement around your event. It can be a useful way to push people to take action in between your initial on-sale and the final few days leading up to the event. Use of Video: Video is KING in all mediums of marketing. Try to keep your videos to 15 seconds or less to maximize your message in the brief time you have people's attention. People are Buying Later: There's been a shift with the majority of people buying their tickets later in the final few days leading up to an event. This can make it challenging for marketers to effectively time their marketing efforts and campaigns to meet the customer when they're ready to buy. Do your best to focus on top-of-funnel marketing in the second third of your on-sale period and shift to bottom-of-funnel and conversion-related marketing in the final third. These were the handful of things that stuck out the most to us, but there were many more tips, insights, and creative strategies discussed. You'll have to watch for yourself and see what may inspire you. Also, see a summarized transcript below the video.
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