TicketSauce Launches Enhanced Capabilities with Latest E-ticketing Solutions
February 21, 2018
Media Companies Utilize TicketSauce Solutions to Increase Event Revenue, Maintain First-Party Data Ownership and Create Brand Awareness.
San Diego, CA - BUSINESS WIRE – Feb. 21, 2018 – TicketSauce, a private label event management software company that focuses on growing revenue and data for media organizations, associations and event organizers, today announced enhancements to its event management software solution set.
The e-ticketing leader plans to showcase capabilities at the upcoming 2018 Mega-Conference in San Diego, Feb. 26-28, 2018 at the Manchester Grand Hyatt in Lounge 3.
"We are excited about the success we've seen with multiple media companies using our solutions to grow their revenue and data for their organization," said Travis Fisher, CEO, TicketSauce. "We continue to drive product innovation and service so that our clients can continue to provide new solutions for their customers. It is critical for media companies to continue to innovate and provide additional services for themselves and their business units."
TicketSauce recently added new media customers to their portfolio including organizations such as: The Houston Chronicle, The Atlanta Journal-Constitution, The St. Louis Post-Dispatch, and SagaCity Media.
TicketSauce continues to add new features to their platform. Some of these new capabilities include:
Multi-language Support: completely multi-language enabled in English, Spanish, Dutch, German and French. Languages are easily toggled from the easy-to-use web interface and multi-language support is also available on seating charts for venue-driven events.
Enhanced Shopping Cart: supports shopping cart functionality enabling customers to select and purchase tickets across a series of events or complex multi-day events, such as a film festival. Particularly useful for season passes and multifaceted food and wine festivals, the shopping cart allows customers to checkout quickly and easily, all while shopping a list of various events at the same time.
BOGO Promo Codes: flexible Buy One Get One (BOGO) promo codes enable the event organizer to fully customize their promotional needs and choose the ticket type and quantity selected to trigger the discount to apply on an order.
Star Micronics Point of Sale Printers: the TicketSauce box office solution will be fully integrated with Star Micronics Point of Sale printers, allowing event organizers to streamline day-of-event sales and print tickets quickly on venue-driven and industry standard hardware. Tickets are printed with a QR code for check-in through the TicketSauce iOS app.
"Promoting our own brand is essential to what we do and what our clients expect," said Scott Pompe, Vice President of Advertising, Statesman Media. "With TicketSauce, we are able to keep our name front and center and leverage key opportunities to gather data and information crucial to our continued event growth."
TicketSauce's mission is to make it possible for media companies, associations and event organizations to have their own easy-to-use white label ticketing software. As a complete event ticketing solution, the company's robust, easy and fully-customizable ticketing software provides a simple way to create events and generate additional revenue. End user customers can expect a hassle-free, secure, easy-to-navigate and enjoyable ticket buying experience.
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Recap of the Marketing Webinar with Bauer Entertainment Marketing (BEM) On Thursday, July 25th, Ticketsauce hosted a marketing webinar with Bauer Entertainment Marketing (BEM), a top marketing agency. For over 10 years, BEM has been a leader in event and venue marketing. The Founder and President joined us to discuss topics such as: What opportunities exist to help make the latter half of 2024 even stronger? How can we collectively get smarter about selling more tickets? What are the latest event marketing trends, tactics, and tools? What are the most recent and common event marketing pitfalls we should all avoid? What are useful marketing tools, especially AI, that you're using? Here are our key takeaways: Email Marketing: "RFM" (Recency, Frequency, Monetization) are key characteristics of your customers and subscribers that you should craft your marketing messages and timing around. Your emails should be customized based on each of these so you're sending a different message to a subscriber who has more recently opened or clicked on your emails, someone who opens or engages more frequently, and those who have spent more (or less) money with you. Targeting your messages around RFM can improve your campaign's effectiveness and relevance to the person receiving it. Contest Marketing: Contest marketing can be a very useful tool during the lulls of your on-sale period to boost engagement around your event. It can be a useful way to push people to take action in between your initial on-sale and the final few days leading up to the event. Use of Video: Video is KING in all mediums of marketing. Try to keep your videos to 15 seconds or less to maximize your message in the brief time you have people's attention. People are Buying Later: There's been a shift with the majority of people buying their tickets later in the final few days leading up to an event. This can make it challenging for marketers to effectively time their marketing efforts and campaigns to meet the customer when they're ready to buy. Do your best to focus on top-of-funnel marketing in the second third of your on-sale period and shift to bottom-of-funnel and conversion-related marketing in the final third. These were the handful of things that stuck out the most to us, but there were many more tips, insights, and creative strategies discussed. You'll have to watch for yourself and see what may inspire you. Also, see a summarized transcript below the video.
