TicketSauce Records 90 Percent YOY Growth and Doubles Client Base
May 7, 2019
Media and Event Companies Utilize TicketSauce Solutions to Increase Revenue, Evoke Brand Loyalty and Maintain First-Party Data.
May 7, 2019 – TicketSauce, a complete private label event management software company that focuses on growing revenue and data for media organizations, associations and event organizers, today announced it has doubled its client base and recorded a 90 percent year-over-year growth. In addition, the company was recently named last month as one of the "2019 Cool Companies" by the San Diego Venture Group highlighting the 'fastest-growing, most-exciting startups in southern California.'
"As we continue to grow TicketSauce, our focus remains the same – to assist media companies, brands, associations and direct events drive more registrations and revenue to their organizations," said Travis Fisher, CEO, TicketSauce. "We have accomplished this by being product focused and providing impeccable customer service for our partners. Our robust features and customer feedback will continue to help our organization get better and continue to provide the nimbleness that is needed to compete."
Users of the TicketSauce platform can create events and generate new revenue in just 24 hours and attendees are guaranteed a user-friendly ticket buying experience. By partnering with the media organizations, associations, agencies and direct event organizers, TicketSauce's white label solutions have created new ways to promote and streamline events.
The TicketSauce software can handle any event large or small with unique feature sets around timed entry, multi day QR codes, activity within an event, activity calendaring, registrations and more. Its clients can take advantage of various ticketing forms (PDF, mobile, RFID, ticketless, etc.) and add customizable fees as needed.
Product highlights for event organizers include venue seating, custom fees, mobile box office applications, custom banding, BOGO, activities and scheduling features, custom buyer data collection, real-time analytics, email and SMS Communication, API data feeds and multi-language support.
"We are extremely proud of the last year of accomplishments and hosting such amazing events worldwide such as the Riptide Music Festival, Taste Washington, Kiss Chili Cook Off, Modernism Week, KSON Country Fest and the Melbourne Racing Club," continued Fisher. "We thank all of our partners and clients in helping us achieve these milestones and look forward to an exciting 2019."
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Recap of the Marketing Webinar with Bauer Entertainment Marketing (BEM) On Thursday, July 25th, Ticketsauce hosted a marketing webinar with Bauer Entertainment Marketing (BEM), a top marketing agency. For over 10 years, BEM has been a leader in event and venue marketing. The Founder and President joined us to discuss topics such as: What opportunities exist to help make the latter half of 2024 even stronger? How can we collectively get smarter about selling more tickets? What are the latest event marketing trends, tactics, and tools? What are the most recent and common event marketing pitfalls we should all avoid? What are useful marketing tools, especially AI, that you're using? Here are our key takeaways: Email Marketing: "RFM" (Recency, Frequency, Monetization) are key characteristics of your customers and subscribers that you should craft your marketing messages and timing around. Your emails should be customized based on each of these so you're sending a different message to a subscriber who has more recently opened or clicked on your emails, someone who opens or engages more frequently, and those who have spent more (or less) money with you. Targeting your messages around RFM can improve your campaign's effectiveness and relevance to the person receiving it. Contest Marketing: Contest marketing can be a very useful tool during the lulls of your on-sale period to boost engagement around your event. It can be a useful way to push people to take action in between your initial on-sale and the final few days leading up to the event. Use of Video: Video is KING in all mediums of marketing. Try to keep your videos to 15 seconds or less to maximize your message in the brief time you have people's attention. People are Buying Later: There's been a shift with the majority of people buying their tickets later in the final few days leading up to an event. This can make it challenging for marketers to effectively time their marketing efforts and campaigns to meet the customer when they're ready to buy. Do your best to focus on top-of-funnel marketing in the second third of your on-sale period and shift to bottom-of-funnel and conversion-related marketing in the final third. These were the handful of things that stuck out the most to us, but there were many more tips, insights, and creative strategies discussed. You'll have to watch for yourself and see what may inspire you. Also, see a summarized transcript below the video.
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