Nieuws en berichten van het hoofdkantoor van Ticketsauce.
Learn how to optimize your events for GEO, AI, and LLM search with schema, FAQs, and best practices. Boost visibility and ticket sales in 2025.
Top ways to boost revenue for your event and venue with unique ideas and features from Ticketsauce.
Partner with Vet Tix through Ticketsauce to donate event tickets to veterans, military, and first responders. Give back to those who've given the most.
See how today’s most popular ticketing platforms compare. Discover why organizers switch from Eventbrite, Tixr, Dice, FareHarbor, and more to Ticketsauce.
EasyExchange lets buyers self-serve ticket swaps, upgrades, and downgrades—saving time, reducing support, and boosting event revenue.
The Ticketsauce-Cymbal integration is more than just a partnership—it’s a game-changer for event producers, venues and promoters looking to unlock the full potential of their customer data and drive engagement.
Eventsheet offers a streamlined tool to create and launch ads at scale for venues, promoters, tours, event series, artists and much more. Ad automation for events and venues that helps event producers save time and focus on what they do best.
See how Ticketsauce and Hive help event producers, venues, and festivals use first-party data to boost sales, retention, and audience engagement.
Master sponsor and vendor management for festivals, fairs, and events. Learn tips to maximize revenue, build partnerships, and enhance event success.
Recap of the Marketing Webinar with Bauer Entertainment Marketing (BEM) On Thursday, July 25th, Ticketsauce hosted a marketing webinar with Bauer Entertainment Marketing (BEM), a top marketing agency. For over 10 years, BEM has been a leader in event and venue marketing. The Founder and President joined us to discuss topics such as: What opportunities exist to help make the latter half of 2024 even stronger? How can we collectively get smarter about selling more tickets? What are the latest event marketing trends, tactics, and tools? What are the most recent and common event marketing pitfalls we should all avoid? What are useful marketing tools, especially AI, that you're using? Here are our key takeaways: Email Marketing: "RFM" (Recency, Frequency, Monetization) are key characteristics of your customers and subscribers that you should craft your marketing messages and timing around. Your emails should be customized based on each of these so you're sending a different message to a subscriber who has more recently opened or clicked on your emails, someone who opens or engages more frequently, and those who have spent more (or less) money with you. Targeting your messages around RFM can improve your campaign's effectiveness and relevance to the person receiving it. Contest Marketing: Contest marketing can be a very useful tool during the lulls of your on-sale period to boost engagement around your event. It can be a useful way to push people to take action in between your initial on-sale and the final few days leading up to the event. Use of Video: Video is KING in all mediums of marketing. Try to keep your videos to 15 seconds or less to maximize your message in the brief time you have people's attention. People are Buying Later: There's been a shift with the majority of people buying their tickets later in the final few days leading up to an event. This can make it challenging for marketers to effectively time their marketing efforts and campaigns to meet the customer when they're ready to buy. Do your best to focus on top-of-funnel marketing in the second third of your on-sale period and shift to bottom-of-funnel and conversion-related marketing in the final third. These were the handful of things that stuck out the most to us, but there were many more tips, insights, and creative strategies discussed. You'll have to watch for yourself and see what may inspire you. Also, see a summarized transcript below the video.
